Hey, I’m Joe. Born in the English countryside, I traveled the world and ended up in California.
Somewhere along the way I fell in love with design and solving consumer needs. For me, design is a way of thinking
For the past fifteen years I’ve had the pleasure of working with some of the world’s most well-known, beloved brands;
from Levi’s to the United Nations to Caterpillar to Nike to Visa to Team GB and the Olympic Games.
But my biggest passion? Exploring the world and the beauty that lies within, camera in hand, and never far from nature.
MARKETING + BRAND STRATEGIST
From brand strategy to marketing campaigns, I pride myself on utilizing consumer insight to design stories and experiences to maximize the opportunity for brands to grow market share and build customer loyalty.
Design starts with the customer. Through the Human-centered design process, I have created award-winning experiences from digital platforms to mobile apps to retail spaces to experiential events and product launches.
AWARD WINNING PHOTOGRAPHER
Internationally published and award-winning photographer having worked for clients such as Diageo, Peugeot, Team GB, and as a freelance photographer for the Press Association. My work has covered the Olympic Games to campaign shoots to travel and wildlife photography.
I have been fortunate to have traveled all corners of the globe and been humbled by the generosity the people of the world have shown me on my travels. I believe the broader our understanding of human existence, the better design we will have for the world around us.
“Joe is a rare breed of strategy, ideas, and project management. His desire to do everything incredibly well is a huge advantage to any team, allowing Joe to learn, as well as deliver as the situations shift. Joe is a great leader and with a solid team around him, he can build truly incredible experiences. He has one of the sharpest strategic minds in the game and never fails to deliver with his deep industry knowledge and unwavering ability to identify opportunities and solve problems through design thinking. “
“Joe has a passion and creativity that is unmatched in the marketing arena. He led the marketing strategy for Caterpillar to bring our global innovation story to life, in order to re-focus the public perception of Caterpillar as a technology innovator. Joe was instrumental in developing key strategic decisions and executing against complex production needs. The results of the strategy were exceptional, and I credit that to Joe’s extraordinary leadership and his keen understanding of brand marketing and consumer processes, which he applies to develop multi-platform marketing strategies that achieve stakeholders’ ultimate business objectives.”
“Joe was a key part of the team that supported the delivery of the incredible success of Team GB at London 2012. Engaging the nation was one of our 3 strategic goals and our digital media strategy was led by Joe and delivered beyond our expectations. We not only had the best performance of a British Olympic team in 104 years, but through Joe’s creativity, ingenuity and relentless effort, we had an outright victory in the Social Olympics too. “
“Joe is a highly driven individual. He is incredibly strategic in how he works with brands across various channels from idea all the way through to execution, analysis, and continuous evolution. His diverse skills and backgrounds in both client brands and agency landscapes have helped round out his abilities and are proven through the delivery of key strategic initiatives for top global brands such as Caterpillar and Team GB”
“Having known Joe for almost a decade, I can honestly say that he is one of the most creative and savvy individuals I have had the pleasure of knowing. His reputation within the digital sports industry reflects this, as he has grown to become one of the industry’s rising talents. Joe has always had the ability to spot an opportunity and in a landscape where the potential directions a business can target are vast, Joe approaches a task in a strategic manner ensuring the route taken is a calculated one. He has the intellect and the tenacity to design and deliver solutions, a genuine and straight up, no fuss guy who is a cohesive force wherever he works.”
“Joe came on board with the British Olympic Association at the start of 2012 and rapidly took the lead on our digital and social media strategy. He coordinated a campaign that saw a 2000% increase in followers and has built a sustainable engagement with the nation around Team GB”