About Me

My story and experiences.

I’m Joe, an adventure-seeking good samaritan who loves to explore and create. Originally from the English countryside, I am currently based in sunny San Francisco where I work for AKQA and some of the worlds biggest brands.
My work over the past ten years has centered around combining consumer understanding and insight with business acumen to provide sustainable strategies leading to achievable results and meaningful impact.

Brand Strategist

From brand strategy to product and platform development to marketing and communication campaigns, I pride myself on balancing vision and collaboration, inspiring teams and maximizing opportunities to help brands tell great stories, build community, and develop sustainable solutions.

Freelance Photographer

Internationally published photographer having worked for clients such as Diageo, Peugeot, Team GB and as a freelance photographer for the Press Association. My work has covered the Olympic Games to campaign shoots to travel and wildlife photography around the world.

World Traveller

Fortunate to have traveled all corners of the globe and been humbled by the generosity the people of the world have shown me on my travels. I believe the broader our understanding of the human existence, the better design we will have for the world around us.


Experience

At AKQA we believe in the imaginative application of art and science to create beautiful ideas, products and services. With an entrepreneurial and collaborative approach, we design adaptive digital services and applications that capture the imagination, delivering impressive returns for our clients.

As the lead global agency for Caterpillar, we are challenged with accelerating their innovation advantage and increase their relevance in the industrial market place and beyond. Their customers relentless ambition for altering the very fabric of the world inspires everything they create today, and everything they envision for tomorrow.

As the Account Director, I have a passion for our client’s business, industry best practice and state-of-the-art techniques. My role aims to nurture and build client relationships founded on shared values and aspirations and I am motivated by work that makes a meaningful and sustained impact. I pride myself on the strong relationships I build and having a full understanding of the Client and Agency business objectives and goals.

By taking a leadership role in setting high standards for the development of all communications and marketing activities and strategy, I am continually evaluating and optimizing the outstanding work we continue to produce for Caterpillar.

The London 2012 Olympics was an overwhelming success and our digital and social media marketing strategy was highly commended by industry leaders including the BBC, Huffington Post, Marketing Week & Revolution Magazine – but we didn’t stop there, we have continued to grow and develop our strategy and strive to be best in class for use of digital in sport.

As the Digital Marketing Manager I was responsible for developing, delivering and managing the digital and social media marketing strategy across the organization from London 2012 to Rio 2016. Reporting into the CMO, my role covered three core areas, across three different department functions, with up to 7 direct reports at any one time.

Firstly to manage and deliver the digital and social marketing communications strategy and execution across the organisation, supporting the different departments and their goals, ensuring these solutions are sustainable and appropriate to the audience. This includes running the entire online communications and content production operation 365 days a year and at major Olympic events such as London 2012 and Sochi 2014.

Secondly comes my responsibility to design and develop marketing strategies and platforms that allowed for continued engagement with our audiences year-round with the goal of driving fan acquisition and commercial value of our platforms and audiences.This includes the development and management of all digital products, builds and strategies including TeamGB.com website, London 2012 brand campaign ‘Our Greatest Team’, Team GB LIVE mobile app and full in-house CRM strategy and capabilities.

Thirdly to commercialise our digital platforms and social media offering, working with the commercial team on strategic activations, brand campaigns or innovative digital products that help drive Team GB’s goals of amplifying the Olympic experience with relevant and engaging conversations and content whilst driving incremental revenue for the organisation.

Six-month freelance contract working within the Social Media team at The Brooklyn Brothers.

Working alongside the Head of Social my main role was developing the digital & social media strategy for Virgin Active. I was part of a social team that offers digital insights, solutions and education to a variety of clients, each day bringing new challenges, from strategic planning and community management to platform education and application creation.

Started and co founded an independent equestrian magazine & website with three partners.

Responsible for the entire marketing and digital operation for the business along with driving commercial operations with the business development manager.

Designed, developed & implemented the website, brand identity, social media strategy, digital marketing and traditional marketing campaigns.

A key member of the client services team of a digital creative agency. Account & project management of two key clients, one of which being their flagship client of over 10 years.

Responsible for the accounts, creating opportunities for innovative strategic and creative work, internally and through the creation of strong client relationships. Also responsible for projects from concept and initiation to delivery and execution. This included handling client relationships, overseeing the creative production or process, ensuring the project runs in budget and meeting deadlines, ultimately ensuring that not only the project is a success but to also to ensure that further business is secured.

Supported the Digital Director and Account Directors on project delivery including research, development and implementation of digital and social media campaigns along with seeding new and current campaigns across relevant social media. Responsible for integrating digital PR strategies into new business development, as well as working with account teams to identify opportunities to integrate and develop digital and social media strategies into our client’s campaigns.

In 2010 I joined Breath-e, the digital production partner of the agency, specializing in digital product development, app development, platform UX, social media & digital strategy, content creation and integrated social campaigns.


Education

University of Portsmouth // 2005 – 2009
BSc (Hons) Digital Marketing & Media

The Henley College // 2003 – 2005
A-levels in Media Studies, Business Studies, ICT, Sports Studies, Film Studies


Joe was a key part of the team that supported the delivery of the incredible success of Team GB at London 2012. Engaging the nation was one of our 3 strategic goals and our digital media strategy was led by Joe and delivered beyond our expectations. We not only had the best performance of a British Olympic team in 104 years, but through Joe’s creativity, ingenuity and relentless effort, we had an outright victory in the Social Olympics too.

Having known Joe for almost a decade, I can honestly say that he is one of the most creative and savvy individuals I have had the pleasure of knowing. His reputation within the digital sport industry reflects this, as he has grown to become one of the industries rising talents and an expert on all things digital and social media in sport.

Joe came on board with the BOA at the start of 2012 and rapidly took the lead on our digital and social media straegy. He coordinated a campaign that saw a 2000% increase in followers and has built a sustainable engagement with the nation around Team GB